The uncertainty surrounding the current health emergency has made it difficult to organise the traditional trade fair, now in its 37th edition, in the usual way.
So, Macfrut, trade fair for the fruit and vegetable sector, goes Digital.
Hosted by the Natlive platform, a three-day event for sector professionals with B2B meetings and buyers from all over the world.This innovative project makes Macfrut the first digital trade fair for the fruit and vegetable industry.
All visitors, from all across Italy and from all over the world, will be able to access and participate in this three-day virtual trade fair by using a personal device (PC, tablet or smartphone).
Macfrut Digital will consist of two areas: the Exhibition and the Forum. To log in, please register on macfrutdigital.com (registration is free of charge). Once logged in, visitors can watch an interactive map divided by product sector and explore all the virtual “stands” to find out more about an exhibitor’s product range, request information,and organise B2B meetings in live streaming.
There are plenty of advantages for exhibitors: an agenda of scheduled meetings with buyers and the opportunity to interact, also face-to-face in live streaming, with professionals from all over the world.
Together with the commercial part, Macfrut Digital hosts the Technical Forums.
During these three days Macfrut Digital will host a series of live-streamed conferences, which can be viewed on the Natlive platform, upon free registration. The topics will include innovations in horticulture, news in the greenhouse sector, Acquacampus and innovations in irrigation, and the Biostimulant Forum. The platform will also be available to exhibitors for dedicated events.